SEO: Google’s Mobile-First Indexing

Until now, Google has been indexing the desktop version of a page’s content, even though most people search from their phone and receive mobile results. What happens when the mobile version of a site has less useful content than the desktop version? There’s an issue, because Google’s algorithms were evaluating the desktop version – and presenting those results to the mobile searcher.

Beginning in September 2020, Google is going to primarily rank pages from their mobile version.  If your mobile site is different from your desktop site and has less information, that could mean you’ll lose valuable traffic.

How Webmasters Should Prepare for This Change

If your site is responsive or dynamically served, your content is the same across mobile and desktops. You are in good shape. Otherwise:

  • Ensure that your mobile and desktop content is identical. If it differs, you should likely begin making changes to your site: if you intend for your mobile page to have less content than the equivalent desktop page, be aware you can lose traffic when your site is enabled mobile-first indexing.The easiest way is to ensure your site is built responsively from the start, or create a mobile site. Your SERPs won’t be great without one – the time has come!
  • When developing a mobile site, think about the user’s experience. That screen is small, so your design will be different than that for a large desktop screen.
  • When adding structured data to your mobile site, be sure it’s relevant to your content and ensure Googlebot can access your mobile version by running the txt testing tool.